All things begin with a seed... a tree, an idea… a brand.
Blume manages your brand's retail and marketing needs by utilizing our expertise in the natural products industry to obtain national distribution and key account listings throughout Canada. Our services help products move from one stage of growth to the next. Similar to how a gardener cares for a planted seedling with water, soil, and light, we nurture each brand we work with.
SEED
The first phase of working with Blume begins with a consultation to assess and discuss your brand's goals and needs. We will work with you to determine the steps that need to be taken in order for your brand to be successful in the Canadian CPG industry.
ROOT
The roots of your business are very important and make for a strong foundation for the growth of your brand. To help you succeed in the marketplace, we offer competitor, price, and category analysis options. Your foundational work may also mean constructing and organizing your business development strategy and/or marketing plans. If you are at the beginning stages of your brand development or are just looking to expand your market share, we can set you up for success with:
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Market strategy
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Pricing
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Label design consulting
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Regulatory compliancy (guide you in the right direction to get your packaging retail ready)
BUD
We work on expanding your brand in the marketplace by getting listings in the appropriate distribution channels. We do this by helping determine what distributor best fits your brand and growth strategy. We have the ability to connect you to all channels of distribution, natural and/or conventional account listings, and national chain listing options. After we secure a distributor listing, we manage the distributors and aid in the listing process at key accounts and retail.
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Distributor management - natural and/or conventional account listings (grocery, drug, and mass)
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Secure listings at key accounts and retail
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Product launch - new to market and/or line extensions
BLOOM
Once your product is listed, Blume would like to see it bloom!
We work with distributors and key accounts to do yearly promotional planning and create in-store promotions at the retail-level. Once your brand secures a place on the shelf, we want to make sure your products tell a unique story to capture the attention of the consumer.
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Set up retail staff trainings
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Support the set up of customer education through demos and marketing material
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Create in-store promotions to get the customers involved in your brand message and learn about your product to increase sales
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Key account promotional planning, manage budgets and trade spend
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Digital marketing: added value of social media promotion through Blume channels
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Social media management: available as a service for additional fee. Inquire about our packages.