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Founder and CEO

With over 15 years of experience in the natural products industry, Mandi is passionate about helping consumers make conscious product choices. She has worked in retail, as a key account manager for a natural foods brokerage, a brand manager for a distributor, and a category manager for a national brand. Mandi's commitment and love for the industry has allowed her to build valuable contacts throughout Canada and the U.S. Her years of experience have allowed her to become well-versed in natural brands, categories, competitive product costs, and industry trends. In her free time, Mandi leads an active and healthy lifestyle. When she's not in a natural foods market or supplement store looking for new and exciting products, she's taking trips to scenic places - and never turning down an opportunity for a good hike!



Brand & Key Account Manager, National

Kirsty Appleby has over 25 years as a sales leader in CPG. Starting her career at A.C. Nielsen as a Senior Analyst she never looked back. As a top notched strategist with a proven record with marketing and sales leadership, Kirsty continues to bring out of the box thinking to achieve big goals. Kirsty is very passionate about the strong relationships and partnerships she has built throughout her career. Kirsty has worked on all sides of the business from manufacturer to distributor, to vendor, and broker. Account responsibilities have included Loblaws, Sobeys, Metro, Wal-Mart and Costco but she has also managed the natural independent landscape in Eastern Canada for many years. Kirsty resides in Peterborough, Ontario with her son and four pets. Kirsty loves nature and is an avid Toronto Maple Leafs fan.



Key Account Manager, National

Erin has over 15 years of experience experience building business within the natural industry on Vancouver Island and across Canada. She is passionate about product knowledge and her experience of CPG in both the traditional health food store and strategic accounts in FDM which gives her a unique perspective on industry trends. Starting in retail, she discovered her passion for inspiring others to authentically grow, learn and reach their goals. In her previous role, Erin managed Key Accounts for the Canadian territory for one of Canada’s largest pioneers of plant-based nutrition. During her time there she cultivated a keen eye for growing key accounts, scouting prospective opportunities, maximizing marketing initiatives, budget and trade managements as well as utilizing KPI’s, resulting in increased ROI for each business. Having grown up on a Hobby Farm, she learned at a young age about the power of hard work and developed a love for farm to table culture. Her downtime is filled with gardening, dancing and spending as much time outdoors as possible.

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Key Account Manager - Eastern Canada 

Christina is a natural sales professional, passionate about working with emerging and established brands who champion sustainability, environmentalism, and innovation. Results driven, with experience directing business development, client relationship management, strategic growth planning and key account management in the CPG eco/health and wellness space. Christina focuses on nurturing and supporting long term relationships, while building new business. Christina holds degrees in Social Anthropology, Education, as well as accreditation as a postpartum doula and yoga teacher.  Based in Toronto, she enjoys gardening, yoga, cycling, spending quality time with family in nature, practising mindfulness and live music.

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Key Account Manager, Québec

Liane has been working in the CPG industry for over 30 years. She began her career in marketing with a conventional broker and over time, was drawn to the natural products market where she found a passion for natural products and sales. Since then, she has worked as a sales manager and national sales manager for a distributor as well as a national sales manager for a broker. In these roles she gained extensive knowledge of the Québec market as well as built valuable relationships with retailers across Québec. For leisure, she appreciates long walks, cooking and playing a good tennis match.

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Account Manager - Western Canada

Danielle has over eight years of experience in natural resource industries. Much of her work history has centered around project and operations coordination. Since 2018, she has assisted Blume with sales reporting and marketing, which led to a permanent role with the company. Danielle is a problem-solver by nature and thrives when she is able to use her coordination, project management, and technical skills. She has a diploma in Environmental Science from Lakeland College and attended the University of Calgary Haskayne School of Business. She lives in Revelstoke, BC with her husband, toddler, and border collie where she loves to hike, camp, and fish. 




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DFS Analytics - Reporting and Analytics 

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